Over 30 Years Experience in All Media Types
No matter what media or combination of media best lend themselves to achieving your goals, our knowledge and experience will prove invaluable at maximizing results. Printed or electronic....indoor or outdoor...or person to person materials, we have the experience you demand.
Sale Flyers & Newspaper Inserts- 4 pages or 40 pages, full color or spot color, our design techniques, product knowledge and buying "down time" from local press operations make our pieces effective and affordable.
Posters -Our full color posters can be created and printed in 24 hours or less. A colorful way to add another level to a marketing campaign with highly visual reinforcement.
Brochures & Printed Materials - All done in-house with the shortest turn-around times in the business! See samples visit our creative page and click on "printed materials".
Magazine & Newspaper Ads & Press Releases - Paid advertising is great and effective, free "advertising" is even better. Not only have we been creating and placing effective local, regional and national print advertising for 3 decades, we have been writing press releases for even longer! Simply writing a press release will not get it published. Writing a release with the right approach for the targeted media, more often ends in publication, as is proven by our long track record.
Websites & Email Campaigns - Hiring a professional web developer is good. Hiring one with advertising, marketing and sales experience is the right move. Check our internet page to learn more about what we do. We can also produce an attractive email message campaign for you to send all your customer base with product specials or simple reminders that you are there for them. Click here to see a sales email.
Videos - Getting your message across in 3 minutes or less, isn't as easy as one may think! Our team can shoot raw footage, edit the clips add music and a key message to produce a video wit h multi- uses. Use it on your website, email it to customers, burn it to a DVD for sales materials or upload it to youtube.
See a video sample here.
Highway Billboards - The right board, the right timing, an effective message. With 5 or less seconds to be seen by the viewer...there is no margin for error in this medium, we'll get you the most bang for the buck.
Radio, TV & Cable Advertising - Full production service. LaPierre's Advertising believes in maximizing the results of radio and television commercials, which requires capitalizing on the strengths of each medium. Radio and television offer significant effectiveness to motivate as well as to perpetuate image. Some commercials focus on creating an image while others focus on motivating action. LaPierre's has developed a style which perpetuates both goals, without deflating the effectiveness of one or the other.
Exterior Signage - LaPierre's Advertising is the most prolific producer of signage in the Pioneer Valley. Our work is viewed by more people every day, than that of any other single source. LaPierre's works with lawyers, zoning boards, building inspectors and top sign makers to maximize the visibility and branding effect of our signs. The state-of-the-art electronic message boards, incorporated into custom internally lighted, double face signs on Interstate 91 in Northampton, MA and Windsor Locks, CT for Long View RV SuperStores is a great example of going the extra mile to maximize results. A paid billboard on I-91 runs around $5,000. per month....as it is seen by millions of people and the cost per person reached is quite reasonable. Some might choke at the cost of a sign like those at Long View, but if you perpetuate the cost of a billboard for a year or so, it is easy to see that they were a bargain, having paid for themselves many times over. The bonus is their now landmark status, often quoted by people giving directions as a point of reference
Media Buying Expertise - Purchasing broadcast time is the business end of radio and TV advertising. A great commercial won't compensate for a poorly chosen schedule. Our analytical skills and experience will serve you well. Buying radio and newspaper in volume bulk rates, and fulfilling those contracts with ads for multiple clients, means our smallest client, and our largest client both pay the same rate per inch or per spot. It's how we've worked since our inception, and it will mean you get more exposure than you can afford on your own.