Winter 2011
New website, new name for Punderson Energy, located in Springfield and Westfield, MA. Punderson offers discount home heating fuel, heating and cooling equipment and professional service and installation of the most efficient energy products.Find out more about this reliable business at: http://www.pundersonenergy.com

Fall 2011
Launched a new website for Problem Wildlife Removal, a MA licensed and Coyote certified professional in Franklin County, Massachusetts. Ideal for businesses or homeowners with animal pest problems. Check them out at http://www.problemwildliferemoval.com

Rice Energy introduces Online Heating Oil Discounts. Now you can order and pay for your home or business heating oil 24/7 ...conveniently and save time and money! Check it out at http://www.riceenergy.net/discountfueloil.html

Qwaruba adds sheepskin rugs, sheepskin footwear liners and sheepskin mattress pads to their online store!
Check out the products introduced by the famous Qwaruba sheepskin: www.qwaruba.com/sheepskinrugs.html

Summer 2011
Connecticut River Internists
have added a secure web based patient portal to access patient healthcare information.The patient portal enables our patients to communicate with our practice safely and securely through the internet. You will be given a user name and password that will give you access to our secure server.:www.ctriverinternists.com

D.N.Lukens world wide distributor of colors, extenders, resins and speciality additives
personalized their website with photos of their staff, building and office in Massachusetts. Check it out at at:www.dnlukens.com

Greenfield Cooperative Bank with 5 locations adds free mobile banking to their online services
now you can doing your banking from anywhere, anytime. Free, secure and convenient. Check it out at:www.bestlocalbank.com

Winter 2011
Finck and Perras Insurance has a website facelift!
With a new and improved drop down menu, you can easily navigate their entire site quickly to access all the insurance information you need, answer any questions or contact the either offices. Visit the website today at:www.insuringyourway.com


LaPierre Communicates is ready for your voice over project!
At WBZ radio in Boston , Gary LaPierre was the news voice for 40 years. Read about hisvoice over talent, hear his demos and learn more about his services on his updated website: www.lapierrecommunicates.com

Easthampton Learning Foundation (ELF) refreshes their website!
This non profit foundation supports local schools using annual fundraising events. Read more about this organization on their easy to navigate new website: www.elfhelps.org

Fall 2010
World-renowned Australian Merino Sheepskin slippers by Qwaruba Slippers opens an online store!
Women's, Unisex and Men's slippers available in a multitude of sizes and styles. Check out our newest developed site at: www.Qwaruba.com

Summer 2010
The Birches of Greenfield, MA offering Carefree Living Homes has a new website.
An affordable, 2 and 3 bedroom community is turnkey ready for you. Ideal for first time buyers or homeowners wanting first floor living. Check out the informational site at: www.BirchesCarefreeLiving.com

Realtor Wanda Mooney's re-designed website goes live.
Wanda Mooney, a successful Realtor and affiliate of Coldwell Banker Upton-Massamont REALTORS, wanted an new, faster and more interactive site. Check out the results at: www.wandamooney.com

Spring 2010
LaPierre’s Advertising has made the decision to begin offering contracted social media strategy,
implementation and ongoing management of facebook, twitter and blog accounts for our clients.

To-date LaPierre’s has provided only consulting service in the social media arena. We recognized very early on, the value of these media to businesses and have participated in them actively. We have developed and implemented many blogs and facebook business pages twitter accounts for clients.

Our clients realize they cannot ignore these media, but lack the confidence they can properly manage and execute them inhouse. They appreciate that a lack of understanding of what the participant in social media expect or want from the business side of those media is key. The use strategy for a facebook fan page (business & organizations) is night and day different than a personal facebook page. Also concerning our clients is that the daily messages would not be crafted with the same professional marketing approach and branding of their business, if done by an employee without a command of marketing.

Social media are now so powerful and hold such potential to impact the future grown of your business that they can no longer be ignored. The next generation of customers for banks, auto dealerships, insurance agencies, etc., are perpetually coming into your customer fold year after year. They are the social media generation and they will not be ignored. You need to market to them, and the old avenues are not their avenues. This “fact” is so widely accepted, that search engine ranking for websites, are being downgraded for the following “faults”; “blog cannot be found”, “facebook cannot be found”, “site not maintained regularly”.

This need has grown to a level of importance which can no longer be held at bay. That said, LaPierre’s Advertising and your business are by no means behind the curve. Our relationship of mutual input and effort on your marketing development and implementation has put your business in a strong position among your peers. Pursuing a social media strategy now will keep you a step ahead of your competitors. This very important aspect of marketing to current and future customers will pay dividends now and in the years ahead.